FASHION TIP: SHAKE IT UP

The "Awful Lot of Cough Syrup" Hoodie: Fashion, Culture, and the Power of Viral Branding In the modern world of streetwear, certain pieces of clothing transcend their materiality to become symbols of culture, identity, and subcultural movements. One such item is the "Awful Lot of Cough Syrup" hoodie, a streetwear phenomenon that has achieved bot